As any other organization, a non-profit organization (NPO) may have to address an internal or external crisis. Reactivity is essential but showing emotions, voicing concerns and building stories are not enough to mitigate further degradation.

In addition, recent studies have highlighted that the impact toughness of damages in reputation is higher and more durable for NPOs than for other organizations.

With a respect for every NPO's culture and resources, our experts propose tailored solutions to redress the situation and keep the support of all stakeholders ■